Many of our Content Marketing Academy community members were inspired by our 2016 conference. One of the top takeaways from Ann Handley‘s keynote was that we needed to be “Bigger, Bolder, Braver”.
In this week’s guest post, our CMA Member John Espirian, makes a case for not hitting publish on ‘boring’ content!
Every day, more than 2 million blog posts are published online. Only a tiny percentage get a decent-sized audience. In some cases, the audience is just one person: the same person who pressed the ‘Publish’ button.
[sad trombone sound]
Why is this? Some of it comes down to poor promotion. If you don’t tell people that your content is on the interwebs, how do you expect them to find it?
Say you’ve managed to convince people to take a look at your blog post. You’re trying to provide something of value (because you’re not stupid enough to leap into
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