Guilty, Hopeful, Clueless Marketers and the Need for Change – #SESCHI 2011 Keynote #Sales @MondoPlayer [Video]

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“This is something that is a bit provocative, but we need to change the conversation in marketing. We talk way too tactically.” And so began the opening keynote at SES Chicago 2011, delivered by Mikel Chertudi of the SES Advisory Board and Global Media & Demand marketing with...

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“This is something that is a bit provocative, but we need to change the conversation in marketing. We talk way too tactically.”

And so began the opening keynote at SES Chicago 2011, delivered by Mikel Chertudi of the SES Advisory Board and Global Media & Demand marketing with Adobe. In his talk, titled Guilty Marketers: Wasted …