GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow – Marketing Communication News #Marketing @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released on September 13 and...

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Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.”

The report, released on September 13 and commissioned by GumGum, an artificial intelligence company with deep expertise in computer vision, explores the current state …