With consumer spend on Halloween rising every year, it’s hardly surprising the brands are going all all out to capture attention. In fact the UK is expected to increase its Halloween spending by 5 per cent this year to £420 million, according to analysts at Mintel. Halloweek is...
With consumer spend on Halloween rising every year, it’s hardly surprising the brands are going all all out to capture attention.
In fact the UK is expected to increase its Halloween spending by 5 per cent this year to £420 million, according to analysts at Mintel.
Halloweek is here – so buckle up for a deluge of ghoulish marketing and PR stunts all hoping to grab some media attention (and some consumer dollar) in the run up to Oct 31.
We’ll be adding the best to this round-up. Feel free to send us tips.
Manchester’s Halloween in the City
The City of Manchester are promoting whole host of events for all the family and headlining 2018’s event will be a collection of 7 mind-bending inflatable giant monsters.
The creations come courtesy of artists Filthy Luker and Pedro Estrellas and are specially created to take over the city’s rooftops and landmark buildings across the capital.
Streaming service NOW TV are offering Brits the chance a to hire a free creepy clown bouncer, or “clowncer,” to deter mischief-making trick-or-treaters and guarantee an undisturbed night in watching your favourite scary movie.
Burger King: The Nightmare Burger
The Burger giant have revealed a burger that’s green and “clinically proven to cause nightmares” – due to its unique combination of proteins.
The Nightmare Burger has been covered by CNBC, Fortune, Fox News, Business Insider and dozens of other outlets in the US.
Marmite: Trick Or Treat
Marmite have released two new limited-edition Halloween jars, available only for a few weeks this October. The temporary jars are to be considered collectables.
The Spooky Marmite jars come in two variations; A ‘Halloween Trick’ to ‘petrify a marmite hater’ and A ‘Halloween Treat’ to ‘spoil a marmite lover’, both of which can be personalised.
Urban Outfitters: Influencer Costume
Urban Outfitters are promoting an “influencer costume” – and it comes with just spandex leggings, sports bra and baseball cap.
The “costume” is retailing for £45 and according to the website, trick-or-treaters can “channel Instagram style in this low-key costume set worthy of a superstar influencer,” with a “look that’s so now.”