Chinese car brand Haval has launched a campaign telling customers buying a good SUV doesn’t mean selling the family house.
Created by 10 Feet Tall, the 30 second commercial shows a family living out of an expensive four wheel drive while their Haval driving neighbours wave and drive past before pulling into their suburban mansion.
“Housing affordability and quality of life for the average family remain two of the key topics in today’s news. Haval is timing their growth in our market beautifully with thoughtfully designed, well-made, great value vehicles. They’re definitely a feel-good brand,” Joseph Meseha, managing director of 10 Feet Tall, said in a statement.
The campaign consists of one 30 second 15 second ad which will be spread across television, social and digital.
Client: HAVAL Motors Australia Tim Smith: Chief Marketing Officer Bill Soo: Marketing Manager Tessa Spanneberg: Marketing, Digital & Social Media Agency: 10 Feet Tall Murray
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