Heineken launches ad for Rugby World Cup 2019 and proves that everybody can become a fan – Marketing Communication News [Video]

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Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games.

Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can have fun …

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