Heineken pulls 'Lighter is Better' ad after Twitter backlash over 'terribly… [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Lager brand Heineken has apologised and pulled its "Lighter is Better" TV ad in the US following a Twitter backlash spearheaded by Chance the Rapper, who called the spot out for being “terribly racist.”Heineken stood accused of intentionally courting controversy to generate headlines...

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Lager brand Heineken has apologised and pulled its ‘Lighter is Better’ TV ad in the US following a Twitter backlash spearheaded by Chance the Rapper, who called the spot out for being “terribly racist.”

Heineken stood accused of intentionally courting controversy to generate headlines in support of its Heineken Light beer with the campaign. …

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