Heineken pushes non-alcoholic beer in James Bond ad – Marketing Week [Video]

Auto CuratedMarketing, Marketing Videos

Heineken is pushing it’s zero alcohol beer, Heineken 0.0%, in its latest ad for James Bond as it increases ad spend behind its low and non-alcoholic options.

The ad shows Daniel Craig refusing a ‘Double O’ cocktail in favour of the non-alcoholic beer, noting “I am working”. It ends with …