Hertz celebrates the ‘her’ in its name as part of brand refresh [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

To see the original post and the Video, click here

Hertz is striving to appeal to women who frequently travel for business in its latest campaign, which comes as part of a larger brand refresh that includes a new logo and tagline.‘Her In Hertz’ kicked off during Women’s History Month and will continue throughout the year,...

Watch/Read More

Hertz is striving to appeal to women who frequently travel for business in its latest campaign, which comes as part of a larger brand refresh that includes a new logo and tagline.

‘Her In Hertz’ kicked off during Women’s History Month and will continue throughout the year, according to chief marketing officer Jodi Allen, who joined the …

With its latest campaign, Hertz – which is celebrating its 100th birthday this year – is aiming to position itself as the go-to car rental company for female travelers. According to Hertz, women business travelers account for about 40% of Hertz’s Gold Plus Rewards membership in the US and 30% worldwide.

How to Automate Video Content Marketing in Under 1 Hour

Day 0

5 Easy Video Lessons +
Bonus Free Toolkit

Powered by ConvertKit