Hertz celebrates the ‘her’ in its name as part of brand refresh [Video]

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Hertz is striving to appeal to women who frequently travel for business in its latest campaign, which comes as part of a larger brand refresh that includes a new logo and tagline.‘Her In Hertz’ kicked off during Women’s History Month and will continue throughout the year,...

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Hertz is striving to appeal to women who frequently travel for business in its latest campaign, which comes as part of a larger brand refresh that includes a new logo and tagline.

‘Her In Hertz’ kicked off during Women’s History Month and will continue throughout the year, according to chief marketing officer Jodi Allen, who joined the …

With its latest campaign, Hertz – which is celebrating its 100th birthday this year – is aiming to position itself as the go-to car rental company for female travelers. According to Hertz, women business travelers account for about 40% of Hertz’s Gold Plus Rewards membership in the US and 30% worldwide.