HORNBACH and Heimat tackle taboo subject with humour in new experiential campaign – Marketing Communication News #Sales @MondoPlayer [Video]

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It’s one of the last taboos, so leave it to the German nation to dive headfirst into… toilets. Yes, that hidden-away, often neglected and best forgotten ‘smallest room’ plays a starring role in HORNBACH’s new autumn campaign. Together with creative partner...

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It’s one of the last taboos, so leave it to the German nation to dive headfirst into… toilets. Yes, that hidden-away, often neglected and best forgotten ‘smallest room’ plays a starring role in HORNBACH’s new autumn campaign.

Together with creative partner Heimat Berlin, Europe’s leading DIY chain is highlighting its bathroom expertise in a novel way – whilst arguably stretching the notion of good taste …