Hovis rereleases its classic Boy on the Bike ad #Sales @MondoPlayer [Video]

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There’s aren’t many ads that the viewing public would remember decades after their original release, let alone enjoy rewatching. Hovis’ 1973 advert Boy on the Bike is one of the rare exceptions to this rule. Set in post-war Britain, the ad tells the story of a boy making his...

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There’s aren’t many ads that the viewing public would remember decades after their original release, let alone enjoy rewatching. Hovis’ 1973 advert Boy on the Bike is one of the rare exceptions to this rule.

Set in post-war Britain, the ad tells the story of a boy making his bread delivery at the very top of …