How Bareburger is using AR on Snapchat to drive people to its restaurants – Digiday #Sales @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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Bareburger is progressing in how it uses Snapchat. Instead of using the platform for one-off influencer promotions, the restaurant chain is experimenting with technical features on the platform to drive people to its restaurants. Nabeel Alamgir, CMO of Bareburger, said Snapchat has evolved to...

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Bareburger is progressing in how it uses Snapchat. Instead of using the platform for one-off influencer promotions, the restaurant chain is experimenting with technical features on the platform to drive people to its restaurants.

Nabeel Alamgir, CMO of Bareburger, said Snapchat has evolved to the point where the restaurant can actively use it in ways beyond …

“Before, [Snapchat] only had geofencing and other minor functions for brands,” he explained. “It was either that or huge campaigns that cost $10,000 minimum for a month.” In 2017, Bareburger used the platform primarily for influencer campaigns. For instance, Bareburger worked with Snapchat influencer @eatingnyc on a post that garnered 104,000 views and 5,100 shares in three days.

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