How Big Brands are Working With Social Influencers (3 Case Studies Explored) [Video]

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As explained by Aprajita Jain, a brand marketing evangelist at Google, Think with Google study found that 70% of teenage YouTube subscribers relate to social influencers more than to traditional celebrities

This phenomenon could explain why the marketing departments of big and small companies alike, over 66% some studies indicate, are turning to people like Instagram influencers to market …