How brands use feelings to get people to buy their products and services #SMM #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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December 3, 2018 Harvard Marketing professor, Theodore Levitt has been famously quoted for saying “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This statement is a comment on Marketing Myopia, which is when a business suffers from marketing...

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December 3, 2018

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Harvard Marketing professor, Theodore Levitt has been famously quoted for saying “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This statement is a comment on Marketing Myopia, which is when a business suffers from marketing from the standpoint of selling a specific product or service rather than trying to fulfill a …

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