Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph.
Now, reach into your memory to find a time when the new project or expansion didn’t work out. What was the reason? Without knowing the specifics, I’m guessing you can blame industry news, dishonest competitors, or maybe even the economy as a whole.
Start at the beginning of this series on Biases in marketing and business.
Go back to those thoughts and you’ll notice something interesting: you give yourself credit for the wins, but probably don’t blame yourself for the losses.
In psychology, this is called self-serving bias. It essentially means that when good things happen we think it’s a result of our own effort or qualities. When we don’t get an outcome we want, though,
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