Meet Isaac and his son, Bodi. Their video drew over 70 million views on CBS, BuzzFeed, and Ellen Nation. Want to know the exact steps they took to go viral?
Have a purpose with the content.
Bodi was bullied at school for his long hair, grown to donate to kids with cancer. Isaac pulled out his phone and made a 2 minute video in the shower, posting it on Facebook and boosting the post.
Use social proof as testimonials to target larger audiences
The local news picked up the story. We boosted that post to people who work in the media– BuzzFeed, Ellen, CBS News, ABC, and so forth. Over 100 targets.
Amplify to media outlet audiences
Other media outlets picked up the story over the next few days. We shared their posts and boosted to a combo audience (their audience and the media workplace target).
Engage the top
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