WITH a tried and tested family golden ginger cookie recipe, a sprinkle of sarcasm and a background in marketing and advertising, Emma Head scored an investment on Shark Tank from Janine Allis and Andrew Banks.
Her business, Sweet Mickie, is a personalised biscuit company and she stamps messages into the icing on top of the cookies with messages to make people laugh and add a bit of fun to their day, and their sugar-fix.
The cookies were initially an outlet to express herself, but Emma Head’s friends spead the word and in 2014 Sweet Mickie was born as she swapped corporate tweets for funny treats.
Business News Australia spoke with Emma Head and asked her where her passion for food comes from and whether she’s still going to be ‘bootstrapping’ with the Shark Tank investment.
What was behind the decision to get out of marketing and advertising to go into the business that you
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