How Levi's 'Laundrette' ad led to an 800% sales boost #Marketing @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Levi’s ‘Launderette’ ad launched in the UK on Boxing Day, 1985. From its opening shots, where the door of a launderette in small-town America opens in sync with the unmistakable bass line of ‘I Heard it Through the Grapevine’, to the last, where the protagonist sits...

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Levi’s ‘Launderette’ ad launched in the UK on Boxing Day, 1985. From its opening shots, where the door of a launderette in small-town America opens in sync with the unmistakable bass line of ‘I Heard it Through the Grapevine’, to the last, where the protagonist sits among the waiting patrons stripped to his boxer shorts, it …