THE bold entrepreneur turned a hunch about smoothies into a household name.But just who is Innocent Drinks co-founder Richard Reed and how much is he worth? Here"s the lowdown on the smooth-talking smoothie maker. PA:Press Association Richard Reed co-founded Innocent Drinks in 1998Who is Richard...
THE bold entrepreneur turned a hunch about smoothies into a household name.
But just who is Innocent Drinks co-founder Richard Reed and how much is he worth? Here’s the lowdown on the smooth-talking smoothie maker.
Who is Richard Reed?
Richard Reed is the best-known face of Innocent Drinks, who with two friends made smoothies into a multimillion pound business.
Born in Kirkheaton, West Yorkshire, Reed went on to study geography at St John’s College at Cambridge University.
He took a job in advertising for four years before starting up a smoothie and drinks company with fellow Cambridge graduates Adam Balon and Jon Right in 1998.
The three friends came up with the idea on a hangover, when few naturally made smoothie products were on sale.
They called their creation Innocent Drinks – and sold their wares from a market stall, emailing around potential investors with the subject heading: “Do you know anyone rich?”
But the gamble paid off, and their well-marketed fruit smoothies and vegetable pots became the most successful brand of its kind in Europe.
The business is also well-known for donating ten per cent of all profits to charity – a factor which apparently attracted their buyers Coca-Cola.
In 2013, they sold Innocent Drinks to the soft drinks giant for an undisclosed sum, when the business was valued at $500million.
He’s been busy since the sale too – as the founder of art fund Art Everywhere and co-founder of the Innocent Foundation, as well as JamJar investments.
Reed has also written a book: If I could Tell You Just One Thing…Encounters with Remarkable People and Their Most Valuable Advice, published with Canongate in 2016.
In the same year, he was appointed a Commander of the Order of the British Empire for services to the food industry and to charity.
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How old is the Innocent Drinks co-founder and what’s his net worth?
Born on February 14, 1973, Reed is 45 years old.
As of 2016, the entrepreneur’s net worth was estimated at £50million.
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