How one B2B brand is taking inspiration from consumer marketing #SocialMedia @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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B2B marketing is all too often see as the poor cousin of consumer marketing, yet SAP’s CMO believes the two have more in common than most people think. I meet Alicia Tillman while she is in London in part to attend the Fortune Most Powerful Women Summit. The agenda is full of speakers who...

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B2B marketing is all too often see as the poor cousin of consumer marketing, yet SAP’s CMO believes the two have more in common than most people think.

I meet Alicia Tillman while she is in London in part to attend the Fortune Most Powerful Women Summit. The agenda is full of speakers who work at …