How P&G’s ‘The Look’ Broadens the Black Experience in Media – Adweek [Video]

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When media and advertising train its eye on black men, the results are often shallow and stereotypical at best. At worst, portrayals focus solely on what activist DeRay Mckesson calls “the sad story” of poverty, hardship, addiction and imprisonment.

That’s why he was heartened by P&G’s “The Look,” a groundbreaking short film about unconscious bias that debuted at Cannes Lionsthis summer and launched weeks later as a follow-up …

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