Editor’s note: Paolo Mottola is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September.
With Mark Zuckerberg recently identifying video as a “mega trend” with the same game-changing potential as mobile, the race is officially on for marketers to add video to their content mix.
Consider REI out ahead of the pack, as its managing editor, Paolo Mottola, has long understood the inherent power of visual storytelling. His farsightedness means that his team is well ahead of the video adoption curve and already seeing outstanding results. REI produces dozens every year, ranging in complexity from five-minute how-to videos all the way up to 40-minute documentaries.
Paolo and his content
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit