How Subaru Became the Unofficial Car of Vermont #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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There are enduring stereotypes about certain automakers and the people who buy their products. Ferrari owners? Flashy, slightly greasy guys who wear sunglasses indoors. Tesla buyers? Silicon Valley tech insufferables. And if you drive a Subaru, you"re probably from New England or the Pacific...

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There are enduring stereotypes about certain automakers and the people who buy their products. Ferrari owners? Flashy, slightly greasy guys who wear sunglasses indoors. Tesla buyers? Silicon Valley tech insufferables.

And if you drive a Subaru, you’re probably from New England or the Pacific Northwest.

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It’s an image that has hung …charitable contributions and feel-good involvement in the sorts of outreach that resonate with its presumed buyer. “Love: It’s what makes a Subaru, a Subaru,” you’ve no doubt heard repeated on your local NPR station.

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