In our tech-driven culture, you might think that technology brands should have it easy when it comes to marketing their products and services.
From self-driving cars to customer-service chatbots and smart refrigerators that place grocery orders to cloud apps that enable global teams to collaborate in real time, technology is the ultimate driver of beneficial change. It pushes the boundaries of what humans can achieve while simultaneously becoming more deeply entrenched in everything we do in our daily lives. In terms of both its potential and its current value, few industries offer a more universal appeal.
Not to mention that today’s consumers seem to have a boundless desire to stave off their FOMO by gobbling up the latest gadgets and gizmos the minute they come to market. This is the kind of demand “problem” that marketers in most industries can only dream of.
But along with the benefits of fueling
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