Cinematic video game trailers were once the staple of YouTube pre-roll but poxy mobile gaming ads have seized this space on the (wrong) assumption that my gaming love would convince me to download a smartphone title that (probably) requires the alignment and destruction of randomised gems with paid-for power ups and that I’d do this while trapped on the loo or the tube.
Some experienced gamers steer clear of pay-to-play mobile games (after all, it can be argued that they share more DNA with online casinos than they do the titles gracing Xbox and PlayStation) but that’s not the focal point of today’s feature…
It was a single ad that soured me to mobile games. Marketing put me off the median creative designed to promote Game of War: Fire Age and instead made me shake a fist at an entire industry.
Young people are sitting around a campfire
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