As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot.
That being said, this new European Union (EU) fine makes absolutely no sense.
EU antitrust regulators recently slapped Google with a 2.4 billion-euro fine for favoring its own shopping search results over those of other price-comparison websites.
Now the fine itself, while it may sound huge to you and me, is a drop in the bucket for an entity like Google. When your market value is 90 billion, fines like these aren’t necessarily that big of a deal.
What concerns me (and, from the sounds of it, Google) are the regulatory changes that may force them to give equal treatment to
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