How These Retailers Use Augmented Reality to Enhance the Customer Experience — In-person Selling and Pop-Up Shops [Video]

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Remember when augmented reality (AR) was a pie-in-the-sky idea? Even just a few years ago, AR caught our attention mostly due to its “cool factor.”

Now it’s becoming more of a reality, and forward-thinking retail brands are incorporating AR technology into the customer experience, both in-store and online.

Retailers are smart to adopt this technology: Almost 70% of consumersexpect retailers …