How to Build a Brand Story: Lessons from Retail Branding Experts — Retail Tips & Trends [Video]

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Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a powerful tool for retailers.

Every retailer has a story to tell, whether it’s how they were founded, why they decided to enter this industry, or a passion …