How big is your social media budget?
I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer).
Regardless of how much you spend, you aim to spend it well. That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing? — can be an extremely valuable exercise.
I have some ideas on what I’d do with the $100, ways to wring the most value out of every penny.
The average social media budget
Before we get into some answers and ideas, I thought it’d be interesting to see just how much social media takes up in an average marketing budget.
The answer: The industry average settles between $200 to $350 per day.
This average comes from an analysis by
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