Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world.
Most of us wouldn’t have a clue how to accomplish such a feat. Luckily for us, Rachel and Stan shared their story at Content Marketing World, Implementing a CMS in Global B2B Organization.
(Note: While they used the term “CMS” in the title, they later clarified that the term “content marketing platform” better fits what they’re talking about.)
HANDPICKED RELATED CONTENT: Scaling Content Marketing: How CSC Put the Content Hub to Work Why they did it
Rockwell Automation – a 100-year-old company with over 22,000 employees, the largest in the world dedicated to automation technology – generates a lot of marketing content. That content (white papers, videos, case studies, brochures, advertising, magazines,
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