How to Create an Instagram Ad Strategy That Makes an Impact (And Why You Should) [Video]
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If you read our blog regularly, you’re probably used to hearing us say that the era of app acquisition being the most critical metric for app marketers is over. And that’s true! Successful mobile apps are all about user engagement. App acquisition is still important, of course, especially when you use it to develop new channels to engage with the customers you already connect with in-store or on email.
You can make a safe assumption that these users you’re connecting with are on social media, which has proven to be a solid user acquisition tool. For mobile audiences, marketers say it’s been the most effective way to acquire new users.