Wondering how to create a persuasive testimonial video?
In this article, you’ll learn how to produce an effective testimonial video to share on social media.
Why Testimonial Videos?
People value the opinions of their peers. According to a BrightLocal study, 84% of consumers trust online reviews as much as personal recommendations. Sharing testimonial videos on your social media channels can help you guide your audience in the direction you want.
What sets video testimonials apart from other types of video content is that your customer does the talking; someone with whom your prospect may relate. The customer’s testimony offers evidence that your product or service helped them solve a specific problem.
For instance, in this testimonial video, WireBuzz explains how they combined HubSpot with video
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