How to Create Unified Content That Works in Diverse Global Markets #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or...

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create-unified-content-diverse-global-marketsIf you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals.

When …