Not that you or I ever do it – plop down on the couch, put up our feet, click on the TV, and gorge ourselves on a full season of, oh, say, The Americans. Netflix has mastered the art of prompting us – I mean, prompting people – to binge on its streaming content.
Nick Edouard, co-founder and president of LookBookHQ, suggests that we marketers make like Netflix and entice prospective customers with content they can binge on. He made this point at the Intelligent Content Conference in his talk Never Waste Another Click: How Intelligent Content Experiences Can Accelerate the Buyer’s Journey.
What does Nick mean by “never waste another click”? He means, stop sinking all your energy into getting people to click through to single (“dead-end”) content assets. Instead, focus on keeping people engaged – hooked, even – after they click.
Why? Because your best prospects will
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