How to Fix Your Broken Social Media Branding Strategy [Video]

Cristian WorthingtonFeedToPost

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A CMO study indicates that marketers plan to double their spending on social media over the next few years. Yet studies also indicate that they are not equipped to manage all the challenges that social media presents. With new tools and platforms emerging constantly, businesses can easily fall...

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How to Fix Your Broken Social Media Branding Strategy

A CMO study indicates that marketers plan to double their spending on social media over the next few years. Yet studies also indicate that they are not equipped to manage all the challenges that social media presents. With new tools and platforms emerging constantly, businesses can easily fall into the trap of viewing social media through a tactical lens rather …

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