At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years.
Unfortunately, running a massive content marketing initiative with no central internal linking strategy in place had limited the spread of link authority throughout our website.
I highly recommend auditing your own internal linking structure to make sure you aren’t inhibiting a blog post from being crawled or receiving “link juice.” This is not only bad from an SEO perspective, but also from a business standpoint. Content that is not properly interlinked may not live up to its full organic ranking potential — or be found easily by users.
Let’s review some of the best practices of internal linking and show you why interlinking should still be a central
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