How to Make Boring Products Sexy…and Sexy Products Irresistible [Video]

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Some products are easy to sell. Cars. Electronics. Vacations.

They’re sexy, and the copy pretty much writes itself.

When you’re selling something sexy, marketing is easy; It’s fun, and you, the marketer, look like a genius.

But what do you do when your product or service isn’t sexy?

What do you do when your product is bland, boring, and …

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