You’ve probably heard Marcus Sheridan’s story. He is the guy whose blog, sometimes referred to as “the Wikipedia of fiberglass swimming pools,” saved his pool company during the economic crash of 2008.
Today, Marcus is The Sales Lion and spends a lot of time behind a microphone, urging companies to do what it takes to deliver content that lives up to its potential as a sales tool.
What does it take? It takes creating a culture of content. According to Marcus, that means getting rid of the “massive silo effect” between departments – especially between sales and marketing – and getting the whole company involved in content marketing.
In this article, I summarize Marcus’s advice delivered in his Content Marketing World talk How to Tear Down Sales and Marketing Silos: The Secret to Developing a Culture of Content Across the Entire Organization.
HANDPICKED RELATED CONTENT: How to
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit