Wondering how Facebook Messenger can help?
In this article, you’ll discover how to use Facebook Messenger as a valuable social customer care tool.
Why Messenger for the Front Lines of Customer Care?
According to USA Today, Facebook views Messenger for Business as a venue for “conversational commerce.” As head of Facebook Messenger David Marcus states, “…for so long, doing business was always conversational. Web (e-commerce) is truly an anomaly. It feels good to have a more human relationship when you’re buying things…”
Indeed, messaging apps are the perfect avenue to engage with customers and prospects. Customer care flows naturally out of those one-on-one conversations.
Facebook’s view arises from a trend: messaging could eventually replace social networking as the favorite online pastime. In 2015, the
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