How to Use Instagram Live to Grow and Engage Your Followers [Video]

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Instagram Live lets users stream live videos to their followers through their Instagram Stories. It’s great for building engagement, connecting directly with your users, sharing news, and establishing your brand.

But maybe you’re thinking, “Isn’t live streaming just a passing fad?” Well, let’s look at the numbers (Source: New York Magazine and Livestream.com):

  • 80% …
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