I call today’s idea Tell Your Story, Sell More Products Methodology.
It’s so important to know how to sue storytelling in your marketing messages.
Whether it be fact or fiction, everybody loves a good story. As a business owner, it’s important you take the time to develop interesting stories to share with customers and prospects to get them emotionally engaged in what you have to offer, and view you differently from your competition.
Here’s an example of a simple fictional story about a farmer’s shirt from an old J.Peterman Company clothing catalogue:
“When a man puts on this authentic French farmer’s shirt, he may very well find that his hands look bigger. Is that woman over there giving him the eye, and nodding toward the haystack? Yes, and he knows exactly what to do.”
Telling your brand story is also a great way to build trust and remind people that
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