In this series, The Fix, Entrepreneur Associate Editor Lydia Belanger shares her conversations with founders and executives whose solutions to inefficiencies can inspire others to find new ways to save themselves time, money or hassle.
Traditionally, plans for brick-and-mortar stores are developed through physical prototyping. But when prototypes aren’t right, need to be revised or they’re no longer needed, they’re often thrown away or their materials are recycled. It not only costs money and takes time to have them built, but it’s also not efficient from a resource standpoint.
TreeHouse used to operate this way a couple of years ago. The home-upgrade retailer, which positions its offerings as “healthy and sustainable” alternatives to those found at Home Depot and Lowe’s, treated its first store, located in Austin, Texas, like a “petri dish,” says TreeHouse’s vice president of creative and design, Aaron Moulton. They’d use it to run pilots of store displays,
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