More global, more social, more diverse. Increasingly mobile and always-on. The pace of change in today’s digital world can make us feel disconnected and anxious, making deep emotional ties both rare and precious. And yet it is these emotional connections that help brands to stand the test of time.
In our digital era, every brand message acts as a human-to-human conversation, regardless of what platform it’s consumed on. Brands must reinvent their marketing to deliver emotional resonance. This is not just for consumers but for business partners as well. Doing so demands a deliberate and disciplined approach informed by perspectives that reflect a varied customer base – making diversity and inclusion (D&I) a prerequisite to any successful transformation effort.
67% of active and passive job seekers consider a company’s diverse workforce a major factor in evaluating prospective employers
While advancing D&I is unarguably the right thing to
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