HubSpot: How to Design Content for Humans [Video]

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0:51 Mobile First Short Discussion
3:45 We Search the Way we talk
4:52 1,005 Variations of Search Terms
6:15 Intro to Topic Clusters
6:35 Topic Cluster Methodology
8:26 Core topic – Sales Qualification
9:34 Hyperlink Subtopics
10:53 Do all the subtopics link to each other as well as the Core topic?
11:42 How to Build out Topic Clusters
12:55 Example of a Pillar page
17:13 Should Pillar Pages …

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