IBM ‘puts smart to work’ in new brand platform and tailors moments for the Masters with… [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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IBM has introduced a new campaign and brand platform, ‘Let"s Put Smart to Work,’ and is using its supercomputer Watson to create personalized highlights at the Masters golf tournament.The campaign invites users to "put smart to work" to transform healthcare, retail, energy and other...

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IBM has introduced a new campaign and brand platform, ‘Let’s Put Smart to Work,’ and is using its supercomputer Watson to create personalized highlights at the Masters golf tournament.

The campaign invites users to “put smart to work” to transform healthcare, retail, energy and other industries. It also invites the world to apply Watson, cloud, blockchain and …

The campaign theme runs through IBM’s entire business, being the theme of its 2018 annual report and its Think conference, as well as for seven new television spots that are running during the Masters.

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