Identify Business Gaps and Build Customer Empathy with Customer Journey Mapping — Customer Experience [Video]

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Retailers are realizing that as they evolve to meet the expectations of today’s consumers, there’s a growing need for a consistent and superior multi-channel experience.

Customer experience has increasingly become an important factor to success. Almost all (86%) of buyers will pay more for a better customer experience, and 89% of marketersexpect customer experience to be a primary differentiator. As a result, more …