Ikea’s First Christmas Advert Encourages Nation To ‘Silence The Critics’ – Marketing Communication News [Video]

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Leading home furnishing retailer IKEA has launched its first ever Christmas campaign for the UK and Ireland today, encouraging people to defy ‘home shame’ and open up their homes to guests this festive season.

The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending …

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