Influencers, content and content promotion with Andy Crestodina & Michael B Brenner [Video]

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#InfluencerMarketing #ContentMarketing
For slides, transcript and extras:

01:00 Search vs Social, Andy starts mini-presentation
3:19 Using SEMrush to find the ranking of … cheese sauce
6:17 Are we overvaluing Social Signals?
7:15 Social Shares have no value!
9:17 What is the value of Kim Kardashian talking about L’Oreal on Instagram
16:20 Is it easy to work with …

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