Interactive Print Ads Make Paper the New Marketing Tech #Marketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do...

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Too often, we treat “marketing technology” as a synonym for “digital marketing.” But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing …

But to take advantage of that, marketers need to stop thinking of print as an old-fashioned marketing channel and start approaching it with the creativity and possibility we bring to digital marketing.

Ashley Roberts, senior production editor of NAPCO Media’s Printing & Packaging Group, and Target Marketing’s sister magazine

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