Young buyers are increasingly turning away from showroom visits when car shopping in favor of comparing potential purchases online. Dealers are learning how to adapt.
Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company’s advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker’s decision to begin selling its models online directly to customers worldwide.
How disinterested are consumers in their cars? According to a new study reported in The Detroit Free Press, more than 10 percent of new car buyers can’t be bothered to take a test drive.
Here’s a twist in BMW’s foray into the EV market that we hadn’t anticipated: Online sales. Bloomberg is reporting that when BMW launches its i3 electric and i8 plug-in
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